T-Cup wellbeing story - from scratch to MVP & launch in 3 months
T-Cup was created around a simple premise: that health, happiness and success are connected, and that people and organisations both benefit from understanding that balance. Its content draws on doctors, physiotherapists, professors and coaches.
The founders needed that idea turned into a product serving two audiences from one system. Employers wanted accurate wellbeing insight that is notoriously hard to gather, to understand and anticipate sick days and make better decisions. Individuals needed something personal and engaging enough to return to, with their data kept private. They were looking for a team that could take over development and deliver a stable product for both, quickly.
In a nutshell
A personalised web-based application for understanding and improving wellbeing, serving both business and individual users. Taken from concept to MVP and launch in three months, it combines questionnaires, generated results and tailored wellbeing tips with full data privacy, built with Node.js and React on a serverless AWS foundation.
Challenges
T-Cup set out to support three building blocks of personal balance – health, happiness and success – by drawing on genuinely diverse expertise, with doctors, physiotherapists, professors and coaches behind the content. Turning that into software meant a tool that could gather information carefully, stay easy to navigate, report meaningfully and still feel personal to each user.
The product had to serve two audiences at once. At the organisational level, T-Cup was intended to surface accurate wellbeing information that is notoriously hard to collect, helping employers understand and anticipate sick days and make better strategic decisions. At the individual level, it was meant to build self-reflective habits that keep a person in balance. Both paths had to run from simple questionnaires to generated results and personalised tips without compromising data privacy. The founders were looking for a development team that could take over the process and deliver something stable enough for both.
Our approach
We opened with a discovery workshop to understand the product’s requirements and map the possible user paths, then moved through research into backlog development and feature prioritisation before implementation began. Sequencing the work that way is what made a three-month path to launch realistic.
For individual users we applied a gamification element to lift engagement, with an interactive interface presenting statistics through several mediums, mixing in-depth graphs and forms with lighter animation. For business users we built a desktop experience gathering anonymised survey data, together with an overview dashboard letting administrators adjust questions, rules and other survey settings. As a full-stack partner we also took responsibility for hosting, maintenance and support, with the application running serverless on AWS Cloud.
One product, two very different users
The design challenge was serving an employer and an employee from the same system without either feeling like an afterthought. Individuals get a personal, engaging experience; organisations get anonymised, aggregated insight they can act on. Keeping the data boundary between those two views intact is what allows the product to be honest with both sides.
Outcomes
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