Introduction
At first glance, you may think that the e-commerce market has reached its maximum limit and there is no way to grow. However, by using new technologies companies can still increase their revenue - for example, by providing better recommendations or creating more attractive and user-friendly websites.
In this article, I will focus on describing new trends and technologies that help to improve e-commerce businesses. I won’t focus on Big Data technologies that are vital for e-commerce, but instead turn to the cloud technologies, Java, and Node.js.
New trends in e-commerce
There are always new trends emerging in online shopping on the e-commerce scene. First is using technologies that offer a literally one-click purchasing method that is quick but also safe. E-commerce ventures are also very interested in artificial intelligence (AI) - it includes chatbots or automatic customer service processes. AI is becoming more and more popular since it can easily interact with customers and facilitate the buying process. The last huge trend in online marketing is Machine Learning that helps profile the user experience for each individual buyer. However, it seems that e-commerce business won’t be able to achieve any of above if they don’t migrate their solution to the cloud.
The cloud as a backbone of e-commerce
One of the main problems in e-commerce business is its seasonality. There are some times during the year where the demand for online shopping rises - like Christmas or Black Friday. Companies used to lose billions of dollars because they couldn’t handle the increased volume of transactions. On the other hand, investing in architecture that will be used only for a couple of days during whole year isn’t very efficient. So is there a way to handle that situation? Yes - and the answer is the Cloud!
On AWS, it is possible to improve your architecture based on the current demand and then reduce it when it’s no longer required. This process is completely automated and adjusted to demand. It's very convenient and can help companies to save a tons of money. You can compare it to paying for electricity - you just pay for how much you consumed. You do not need to maintain and pay for servers on the virtual machine when you actually don’t need them.
Moving an e-commerce solution to cloud is also beneficial for other reasons. If your e-commerce solution is hosted on-premise, you need to deal with lot of additional problems like storing, maintaining and securing physical machines. Additionally, you should update software on a regular basis. Experience shows that it usually does not happen and sooner or later you end up with outdated software and less-than-expected availability. Also, you need more resources to maintain all servers. The cloud, on the other hand, is free from these issues. You need to set up your architecture once and then focus on developing software to meet the changing requirements. Your team won’t have to implement solutions like autoscaling or security backups since they are already provided by AWS.
At Solidstudio Software House, we have a lot of experience in moving monolith applications into the cloud, and maintaining and managing them accordingly. We are familiar with AWS solutions that can help your business grow.
Why Java is a great option for ecommerce?
Each branch of e-commerce is different and needs to face different problems. In e-commerce, there are many problems to solve. You will have problems with performance if you plan to sell a lot of cheap products relying on the scale of your project. However, if you plan to sell few but very expensive and luxury products then you need to rely on marketing and relations with customers. Each of these approaches requires different tools.
Java supports a lot of different frameworks which solve these problems. If you are an omnichannel company that needs complex tools for marketing or a CRM solution with customers, you may pick Hybris. If your company is smaller and you just need some basic support for orders or payments, you can choose one of the dozens available e-commerce solutions.
Java as a language that can also bring a lot of benefit for your company. It offers a lot of well-established tools, there are already many engineers who know how to use Java, the language itself is developed and updated accordingly to worldwide trends. That popularity makes it really easy to integrate Java tools with various solutions. The only drawback I can see from using Java as an e-commerce business is that for a very small scale it can be a little overkill. If you need to set up a small online shop, then using Java along with frameworks can end up becoming too costly. Consider using other languages to avoid following some Java conventions that are not feasible to all solutions.
Java is our main expertise at Solidstudio Software House and we already integrate our clients’ applications with dozens of third-party solutions, not only from the e-commerce field. We can help you choose the best option for your needs and integrate it with selected solutions seamlessly.
Node.js as a great tool for smaller scale.
If you do not need a complex CRM tool or support for online marketing and your business is rather small, you can start with some basic solutions based on Node.js. It uses Javascript for both the server and client side which can be beneficial since you need only experts with one programming language skills. It also offers great performance, so the costs of Node.js solutions are rather low. The existing Node.js frameworks like vue.js or koa.js can be really helpful for solving e-commerce problems. Node.js is a great tool to implement an MVP solution, however once your scale grows and you will need more complex tools and frameworks, we recommend switching to Java and one of its frameworks.
Do not oversleep revolution
E-commerce has still a huge potential for growth and there is a lot of challenges that e-commerce ventures will have to face in the future. Technology can be a great support in achieving more, so keep a close eye on the cloud revolution. If you waste your time on outdated solutions, you will surely lose with your competitors. Start to move into cloud and use available tools wisely to be two steps ahead!
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